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Suggested Reading

Book Title Author Author's Statement
ABC's of Development - It's About Building Capacity Linda Fettig "Have you ever wondered why some small towns thrive while their larger neighbors struggle? This book is about that mysterious element - capacity, that is required for successful development." Fettig, 2007
A Brand New World Scott Bedbury with Stephen Fenichell "Relevance, simplicity and humanity -- not technology -- will distinguish brands in the future."
Accidental Entrepreneur Susan Urquhart-Brown "The 50 Things I Wish Someone had Told me About Starting a Business" Brown, 2007
Accidental Genius Richard Gaughn From gunpowder to Viagra, many of the greatest eureka moments in human history were chance discoveries that led to world-changing inventions and ideas. Let this book take you on a tour of the scientific and technological advancements where leaps of faith, unexpected inspiration, and sudden shifts of understanding brought about overnight changes in our perception of the world.
Acres of Diamonds Russell Conwell "I say that you ought to get rich, and it is your duty to get rich.... The men who get rich may be the most honest men you find in the community." Conwell, 1890
American Steel Richard Preston "The story about a maverick who took an age-old industry -- steel manufacturing -- and showed that it could not only compete, but win."
"A Whack on the Side of the Head: How Can you Be more Creative" Roger Von Oech "By Changing perspective and playing with our knowledge, we can make the ordinary extraordinary" Oech, 2008
A Whole New Mind Daniel Pink A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities.
Bottom Up Marketing Al Ries and Jack Trout "Find a Tactic that Works - Than Turn that Tactic into a Strategy"
Chasing Daylight Eugene O'Kelly "If we can conquer our fears, even the fear of facing the end of our lives, we can conquer anything."
Closing the Chasm Geoffrey A. Moore "The chasm phenomenon . . . Drives all emerging high-tech enterprises to a point of crisis where they must leave the relative safety of their established early market and go out in a stream of a new home in the mainstream."
Competing for the Future Gary Hamel and C.K. Prahalad "Seeing the future first may be more about having a wide-angle lens than a crystal ball."
Control Your Destiny or Someone Else Will Noel M. Tichy and Stratfor Sherman "A portrait of leadership of Jack Welch, GE Executive, which is a strong example of leadership at it's best."
Discovering the Soul of Service Leonard L. Berry "My purpose in this book is to identify, describe and illustrate the underlying drivers of sustainable success in service businesses."
Don't Make Me Think Steve Krug "A Common Sense Approach to Web Usability"
11 Immutable Laws of Internet Branding Al and Laura Ries "Hands On Information for both Large and Small Companies as well as Internet Start-ups and Established Internet Brands"
E-Myth Revisited Michael Gerber "Your business is a means rather than an end, a vehicle to enrich your life rather than one that drains the life you have" Gerber, 1995
Execution Larry Bossidy and Ram Charan "Execution is not only the biggest issue facing business today; it is something nobody has explained satisfactorily."
Financial Intelligence Karen Berman and Joe Knight with John Case "Financial information is the nervous system of any business."
First Break all the Rules Marcus Buckingham and Curt Coffman "The energy for a healthy career is generated from discovering the talents that are already there."
Flow Mihaly Csikszentmihalyi Flow is "the State in which People are so Involved in an Activity that Nothing Else seems to Matter; the Experience itself is so Enjoyable that People will do it even at Great Cost, for the Sheer Sake of Doing it" Csikszentmihali, 1991
Focus: The Future of your Company Depends on it Al Ries "Unfocusing Seems to be a Natural Phenomenon that occurs. Over time a Company becomes Unfocused -- and loses it's sense of Direction."
Getting Things Done: The Art of Stress-Free Productivity David Allen "It's Possible for a Person to have an Overwhelming Number of Things to do and still Function Productively with a Clear Head and a Positive Attitude" Allen, 2003
Good to Great Jim Collins "Good is the enemy of great". Collins, 2001
Growing a Business Paul Hawken "To see the reward of commerce as money and the risk of commerce as failure is to see nothing at all"
Guerilla Financing - alternative techniques to finance any small business Bruce Blechman and Jay Conrad Levinson "Guerilla Financing is a Step by Step Method to Finance any type of business anywhere in the Country, no Matter what the Circumstances" Blechman and Levinson, 1992
Guerrilla Marketing Jay Conrad Levinson "Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact." Levinson, 2007
Guerilla PR Wired  - How You Can Wage an Effective Publicity Campaign Without Going Broke Michael Levine "Everybody can take advantage of the publicity capabilities of the World Wide Web and do so quickly, cheaply and effectively. The key, or course, is knowing how ... "
Guide for the Powerless, and Those Who Don't Know their Own Power Samuel Halperin "Knowledge of the political process, when properly applied, is portable wealth and eminently usable power."
Horse Sense - The Key to Success is Finding a Horse to Ride Al Ries and Jack Trout "Most Successful People have Achieved their Success by Finding a Horse to Ride. The Winner in a Horse Race is not Usually the Best Jockey. It is Usually the Best Horse."
How to Be a Star at Work Robert E.Kelley "A Work Strategy that enables one to navigate the competing interests in an organization, to promote cooperation, address conflicts and get things done."
How to Become a Rainmaker Jeffrey J. Fox "The paramount job of every single employee in an organization is to, directly or indirectly, get and keep customers."
How to Win Friends and Influence People Dale Carnegie "Always make the other person feel important" Carnegie, 1998
Influence Robert B. Cialdini PHD "I can admit it freely now. All my life I've been a Patsy."
In Search of Excellence Thomas J. Peters and Robert H. Waterman Jr. "Excellent companies have the consistent presence of Obsession - a seemingly unjustifiable overcommittment to some form of quality, reliability or service."
It's Not What you Sell, It's What you Stand For - Why Every Extraordinary Business is Driven by Purpose Roy M. Spence Jr. with Haley Rushing "Greatness comes in direct proportion to passionate pursuit of a purpose beyond money."
Join the Conversation Joseph Jaffe "How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership"
Jump Start Your Business Brain Doug Hall "The mission of this book is .. To help managers create products, services and advertising that persuade customers to spend money"
Leadership In the Era of Economic Uncertainty:  Managing in a Downturn Ram Charan "Whether you lead a small group of people or a whole business, unit or company, these next few weeks, months and years will test you. You cannot let yourself be afraid of what is yet to come."
Leadership Is an Art Max De Pree "Understanding and Accepting Diversity enables us to see that each of us is needed" De Pree, 2004
Leading Change John P. Kotter "Enterprises everywhere will be presented with even more terrible hazards and wonderful opportunities ,driven by the globalization of the economy along with related technology and social trends." Kotter, 1996
Little Red Book of Selling Jeffrey Gitomer "Don't sell the product.  Don't sell the service. Sell the appointment"
Lucky or Smart?? Bo Peabody "Besides being at the right place at the right time, entrepreneurs can improve their chances."
Made to Stick Chip and Dan Heath "We wanted to take apart sticky ideas -- both natural and created -- and figure out what made them stick" Heath and Heath, 2007
Marketing Warfare Al Ries & Jack Trout "Every Category will Eventually Diverge -- Here are some Keys to Take Advantage of this Phenomenon"
Marketing Without Advertising Michael Phillips and Salli Rasberry "Building a business image is not something invented by a P.R. firm, it is a reflection of what you do and how you do it."
McDonald's John F. Love "The development of the McDonald's Restaurant"
Meatball Sundae: Is Your Marketing out of Sync Seth Godin "If you start with ice cream, adding cherries, hot fudge and whipped cream will make it taste great, but if you start with a bowl of meatballs . . . Yuck!"
Millennials Rising: The Next Great Generation Neil Howe and William Strauss "As a group, Millenials are unlike any other youth generation in living memory. They are beginning to manifest a wide array of positive social habits that older Americans can no longer associate with youth."
Millennium Matrix M. Rex Miller "The Millennium Matrix explores the major paradigm and worldwide shifts over the past 2000 years."
Moments of Truth Jan Carlzon "Carlzon's biographical story of how he turned a stodgy state-run airline (SAS) into one of Europe's biggest world-class airlines."
Moneyball Michael Lewis "The process of Billy Beane's resurrection of the Oakland Athletics baseball organization"
More Than you Know Michael Mauboussin "Perhaps the biggest differences between the hive and the market are incentives and the role of prices"
My Years with General Motors Alfred P. Sloan Jr "We could not control the environment, or predict it's changes precisely, but we could seek the flexibility to survive fluctuations in business."
Naked Economics Charles Wheelan "Why did the chicken cross the road? Because it maximized his utility."
Never Give In! Winston S. Churchill "I would say to the house, as I said to those who have joined this Government: 'I have nothing to offer but blood, toil, tears and sweat'." Churchill, 2003
Now Discover Your Strengths Marcus Buckingham and Donald Clifton "We want to help you . . . To capitalize on your strengths, whatever they may be, and manage around your weaknesses, whatever they may be" Buckingham & Clifton, 2001
Of Mice and Men John Steinbeck "The story of George and Lennie as they pursue their plan for their future happiness."
Oh, the Places You'll Go Dr. Suess / Theodore Geisel "And will you succeed? Yes! You will, indeed! (98 and 3/4 percent guaranteed" Suess and Geisel, 1990
On Becoming a Leader Warren Bennis "More leaders have been made by accident, circumstance, sheer grit, or will than have been made by all the leadership courses put together" Bennis, 2003
One Minute Managers Ken Blanchard, Ph.D. and Spencer Johnson, M.D. "A concise easily read story demonstrating three very practical management techniques ... And why these simple methods work so well with so many people."
Only the Paranoid Survive Andrew S. Grove "Managing, especially managing through a crisis, is an extremely personal affair."
Orbiting the Giant Hairball Gordon Mackenzie "Where do hairballs come from? Well, two hair unite. Then they're joined by another. And Another. And another. Before long this tangled, impenetrable mass has begun to form"
Outliers: The Story of Success Malcolm Gladwell "It's not enough to ask what successful people are like . . . It is only by asking where they are FROM that we can unravel the logic behind who succeeds and who doesn't."
Out of the Crisis W. Edwards Deming "Improvement of quality transfers waste of man-hours and of machine-time into the manufacture of good product and better service."
Passion for Profit Walt Goodrich "A step by step guide for transforming any talent, hobby or product idea into a money making venture."
Personal History Katharine Graham "Katharine Graham, Editor of the Washington Post for almost 30 years describes her life as one of the most prominent female figures in modern business."
Positioning: The Battle for your Mind Al Ries and Jack Trout "Instead of Starting with the Product, you start with the Prospect."
Phule's Company Robert Asprin "The few. The Proud. The stupid. The inept. Meet the soldiers of Phule's Company. They do more damage before 9 am than most people do all day."
Positioning: The Battle for your Mind Al Ries and Jack Trout "Positioning is an organized system for finding windows in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances."
Purple Cow Seth Godin "My goal in Purple Cow is to make it clear that it is safer to be risky - to fortify your desire to make truly amazing things."
Questions of Character Joseph L. Badaracco Jr. "A unique inside look at our own character"
Ready, Fire, Aim Michael Masterson "Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to the fullest."
Rich Dad Poor Dad Robert Kiyosaki "The main reason people struggle financially is because they have spent years in school, but learned nothing about money."
Rules for Radicals Saul Alinsky "This book is for those who want to change the world from what it is to what they believe it should be."
Sam Walton: Made in America - My Story Sam Walton with John Huey "The Wal-Mart story"
Secrets of Closing the Sale Zig Ziglar "The prospect is persuaded more by the depth of your conviction than he is by the height of your logic."
Selling the Invisible Harry Beckwith "The central fact of service marketing is this frustrating one: It is much easier to fail in a service than to succeed."
Six Thinking Hats Edward De Bono "The biggest enemy of thinking is complexity, for that leads to confusion."
Small Giants: Companies that Choose to be Great Instead of Big Bo Burlingham "How maverick companies have passed up the growth treadmill -- and focused on greatness instead."
Strengths Based Leadership Tom Rath & Barry Conchie "Three keys to being a more effective leader, knowing your strengths, getting the right talents on your team and meeting the four basic needs of those who look to you for leadership."
Swim with the Sharks Without Being Eaten Alive Harvey B. Mackay "I used to say that networking is the most underrated management skill. Now I believe it may be the most important management skill, bar none." Mackay, 2005
The Alchemist Paulo Coelho "The story of Santiago, a shepard from Spain who sets off to find treasure in Egypt."
The Art of Innovation Tom Kelley with Johnathan Littman "Publicly acknowledge a risk taker, a rule breaker, even a failure, and explain why every successful organization needs them."
The Art of Possibility Rosamund Stone Zander and Benjamin Zander "A motivational book with lessons on how to eradicate our rule-bound instincts and find more happiness and satisfaction in your job and your life"
The Art of Start Guy Kawasaki "Working in a start-up isn't easy ... Therefore belief in what you are doing is as important as competence and experience"
The Balanced Scorecard Robert S.Kaplan and David P. Norton "If you can't measure it, you can't manage it."
The Creative Habit Twyla Tharp "A story about creative corporate innovation"
The Difference Jean Chatzky "A financial book that gives tips on how to survive during tough times."
The Dip Seth Godin "A book that tells you when to quit and when to stick."
The Effective Executive Peter F. Drucker "Effectiveness is, after all, not a Subject, but a Self-Discipline" Drucker, 2006
The Essential Drucker Peter F. Drucker "Business management must always, in every decision and action, put economic performance first."
The Experience Economy B. Joseph Pine II and James H. Gilmore "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
The Fall of Advertising and the Rise of PR Al and Laura Ries "Today Great Brands are Built with PR - Not Advertising"
The Five Dysfunctions of a Team Patrick Lencioni "Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare."
The Force David Dorsey "An insider's view of the personalities and perseverance it takes to excel in the highly competitive arena of sales."
The Goal Eliyahu M. Goldratt and Jeff Cox "Why can't we consistently get a quality product out the door on time at the cost that can beat the competition?"
The Great Game of Business Jack Stack with Bo Burlingham "The best, most effective, most profitable way to operate a business is to give everybody in the company a voice in saying how the company is run and a stake in the financial outcome, good or bad."
The HP Way David Packard "Hewitt and Packard were brilliant thinkers and perhaps even more effective in executing their vision."
The Human Fabric - Unleashing the Power of Core Energy in Everyone Bijoy Goswami "Explores three universal core energies expressed by individuals, corporations and societies."
The Innovator's Dilemma Clayton M. Christensen "To succeed consistently, good managers need to be skilled, not just in choosing, training and motivating the right people for the right job, but in choosing, building and preparing the right organization for the job as well."
The Knack - How Street Smart Entrepreneurs Learn to Handle Whatever Comes up Norm Brodsky and Bo Burlingham "A book about grassroots, common sense, hands-on business experience."
The Knowing-Doing Gap Jeffrey Pfeffer and Robert I. Sutton "There are fewer and smaller differences in what firms know than in their ability to act on that knowledge."
The Leader in Me: How Schools and Parents Around the World are Inspiring Greatness, One Child at a Time Steven Covey "A story of what schools and great educators are doing to create well-rounded students who know their strengths."
The Leadership Challenge James M. Kouzes and Barry Z. Posher "Leadership is not a gene and it's not an inheritance. Leadership is an identifiable set of skills and abilities that are available to all of us" Kouzes and Posher, 2007
The Leadership Moment Michael Useem "Leadership is at its best when the vision is strategic, the voice persuasive, the results tangible" Useem, 1998
The Monk and the Riddle Randy Komisar with Kent Lineback "No matter how hard we work or how smart we are, our financial success is ultimately dependent on circumstances outside our control"
The New Business Road Test John Mullins "What entrepreneurs and executives should do before writing a business plan."
The New New Thing Michael M. Lewis "A Silicon Valley Story about the founder of several Silicon Valley companies, James H. Clark, and the entrepreneurial culture that dominated the area during the height of the Internet boom."
The Origin of Brands Al and Laura Ries "Applying Charles Darwin's concept of divergence to marketing, Every Category Tends to Expand in Many Different Directions - Creating Opportunities for Narrowly Focused Brands."
The Partnership Charter David Gage "A charter is a necessary tool because few people have been taught how to be partners"
The 7 Habits of Highly Effective People Sephen R. Covey "Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall" Covey, 2004
The Republic of Tea Mel Ziegler, Patricia Ziegler and Bill Rosenzweig "A story of a company and it's quest to change the world with tea."
The Smartest Guys in the Room Bethany McLean and Peter Elkind "The tale of Enron, a story of human weakness, green and self-delusion."
The Story Factor Annette Simmons "Values are meaningless without stories to bring them to life and engage us on a person level" Simmons, 2006
The Strangest Secret Earl Nightingale "A motivational book on the topic of setting goals and living mindfully."
The Team Handbook Peter R. Scholtes, Brian L. Joiner and Barbara J. Streibel "Teams create environments in which members can keep up with change and develop collaborative skills"
The Time Trap Alec Mackenzie "The classic book on time management."
The 22 Immutable Laws of Branding Al and Laura Reis "This is the Era of Brands. This Book provides the Laws that can Make the Difference Between Success and Failure."
The 22 Immutable Laws of Marketing Al Reis and Jack Trout "The Most Important Law of Marketing is the Law of Leadership. It's better to be First than it is to be Better."
Thinkertoys Michael Michalko "How to develop your creativity"
Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell "The Tipping Point - the magic moment when a small but precisely targeted push can cause a new fashion trend or the popularity of a new product or idea."
Titan Ron Chernow "Rockefeller, the "titan" of oil saw opportunity and went after his vision with everything he had."
Travels of a T-Shirt in the Global Economy Pietra Rivoli "An economist's examination of markets, power and politics in world trade."
War in the Boardroom Al & Laura Ries "Why Left-brain Management and Right-brain Marketing don't see Eye to Eye and What to do About it."
What Should I do with My Life Po Bronson "The most common question I'd get asked was, "So is your book about life, or about careers?' And I'd laugh and answer "It's about people who've dared to be honest with themselves" Bronson, 2006
What Would Google Do? Jeff Jarvis "Those who transform themselves to optimize search will conquer the earth"
When Genius Failed Roger Lowenstein "A book on how blind arrogance brought down a long-term capital management fund."
Who Says Elephants Can't Dance Lois V. Gerstner Jr. "Fixing IBM was all about execution. We had to stop looking for people to blame, stop tweaking the internal structure and systems. I wanted no excuses."
Why We Buy Paco Underhill "Why not take the tools of the urban anthropologist and use them to study how people interact with the retail environment?"
Zag Marty Neumeier "The quickest route to a zag is to look at what competitors do, then do something different. No -- REALLY different."

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